About
PrimeOne headquarters in Salt Lake City, UT.
PRIMEONE INSURANCE COMPANY
We are a privately held, specialty commercial lines carrier experienced in hard-to-place commercial property, general liability and liquor liability insurance. We work with small and medium sized business accounts to design customized risk profiles and flexible coverage structures.
PrimeOne is exclusively managed and operated by Norse Specialty Insurance Services and privately owned by a holding company in Delaware. With more than 35 years of nationwide program and carrier management experience, Thorson is uniquely positioned to provide an exceptional insurance market for PrimeOne policyholders and brokers.
We are fully licensed and admitted in Arizona, Michigan, Nevada, New Mexico and Utah and reinsured by one of the most trusted names on the planet, Swiss Re. PrimeOne is rated A' by Demotech and B+ by A.M. Best Company.
The New PrimeOne
2015
PrimeOne is launched under the new management of Thorson Specialty Insurance Services, Inc., with vastly improved underwriting, operations and management in Michigan.
2016
The PrimeOne headquarters is relocated to Salt Lake City, Utah expanding not only its marketplace but its ability to provide better customer support to small business communities.
2017-2018
PrimeOne is successfully licensed and admitted in New Mexico, Nevada, and Arizona.
Oct 2020
Eric Jarvis is named Chief Operating Officer reporting directly under Chairman and CEO, David Thorson.
Our Mission.
We strive to help our clients succeed and grow with the same entrepreneurial spirit and passion we used to expand our family business over the past 35 years, with authentic communication, continuous education and thoughtful collaboration. This will enable us to provide the best possible insurance solutions tailored to protect our clients through the ups and downs of growth, expansion and innovation.
Core Values.
1. Embrace integrity in life and in business.
2. Be dedicated to personal and professional excellence.
3. Work hard. Work together.
4. Empower others to grow.
5. Communicate with clarity and empathy.
6. Build lasting relationships around trust and reliability.
7. Treat others with respect.
8. Be courteous. Stay humble.
9. Take risks.
10. Love what you do and enjoy the journey.